館訊第24卷第02期
季刊第廿四卷二期 Quarterly Vol. 24, No.2
出刊日期:中華民國九十五年十二月十五日 DEC 15, 2006
主題:公共圖書館內外部顧客經營Internal & External Marketing in Public Libraries
內部顧客與外部顧客經營在公共圖書館經營都是重要的管理工具。這兩者在服務品質之提升的影響力為何?
Both internal and external marketing are both important management tools. What affection they cause in service quality evaluation of the public libraries?
創新‧活力‧大躍進中的高雄市立圖書館之內部顧客經營
Innovative, Vigorous and Great Leaping Forward, Administration of Inner Customers of Kaohsiung Public Library
施純福
Chun-fu Shih
公共圖書館顧客抱怨之處理與顧客滿意之經營
Customer Complaints and Customer Satisfaction with Public Libraries
曾淑賢
Shu-Hsien Tseng
讀者服務與問題讀者
The Study of Users Services and Problem Users for Libraries
宋雪芳
Sheue-Fang Song
多元文化理念之圖書館服務策略 —以外籍配偶讀者為例
The Library Service Strategy for a Multi-cultural Concept: A Case Study of Foreign Spouses
李玉瑾
Yu-Ching Lee
神岡鄉立圖書館閱讀推廣分享
Promotional Experience in the Shengang Public Library
郭信志
Hsin-Chih Kuo